Taylor Swift’s recent move to buy back the rights to her original work, coupled with the global economic impact of the Eras Tour, cements her as a billion-dollar case study.One who knows the value of ownership and understands her audience deeply, Swift has quietly become one of the most influential business minds of her generation. […]
Category: MBA
What Taylor Swift Can Teach Us (That An MBA Can’t)
Taylor Swift’s recent move to buy back the rights to her original work, coupled with the global economic impact of the Eras Tour, cements her as a billion-dollar case study.One who knows the value of ownership and understands her audience deeply, Swift has quietly become one of the most influential business minds of her generation. […]